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Swann Paris, Ivy style made to measure
SWANN PARIS, IVY STYLE MADE TO MEASURE
In 2008, Vincent Colin and Thibault de Drouas took a gamble on online made-to-measure shirts and “made in France”. “made in France”. Nearly 20 years later, they have two physical boutiques and offer a complete silhouette.
THE « FRENCH TOUCH »
In 2008, Vincent Colin and Thibault de Drouas, two childhood friends from Versailles, decided to give up their jobs in recruitment and finance respectively, to bring made-to-measure shirts back into fashion. At a time when “fast fashion” is in full swing, they wanted to “let time take its course”. Their idea? To create an online-only personalization and measurement service, a crazy innovation at the time. The duo also opted for “made in France” long before it became fashionable. The shirts were designed in a family workshop in Deux-Sèvres, the same one the company still works with, 17 years later. Accessible throughout France, without intermediaries and at attractive prices... Success was almost immediate.
