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Our Story

Who are we?

Swann offers made-to-measure or made-to-order men's wardrobes produced by workshops selected for their unique expertise. A year-round Heritage collection of timeless garments and a seasonal limited-edition collection twice a year.

About us

Swann is a men's wardrobe

From shirts cut in France to pants and pullovers made in Italy. Quality garments for all ages and occasions. Inspired by Ivy style and the charismatic icons of the 60s and 70s, from Jean D'Ormesson and Jack Nicholson to Yves Montand and Lino Ventura.

An elegance that doesn't take itself too seriously, but that is realized in the rules of the art, with each piece cut to order, made-to-measure or to size in Italian or English fabrics. A return to reasoned consumption, no overproduction, no unsold items, no sales, but a fair price throughout the seasons.

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Our history

La Madeleine

Swann was originally named Swann & Oscar, a tribute to two figures of literary elegance and lovers of Paris. These legendary authors had made the Madeleine their favorite neighborhood, a temple of Parisian chic and fine tailoring. Proust resided on boulevard Haussmann, regularly dining at the Ritz, while Oscar Wilde took up residence on boulevard des Capucines, assiduously frequenting the Café de Paris, opposite the Opéra. It is in this setting steeped in history that our Paris flagship is now located.

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In the early days

The Vendée

When we started out, our ambition was simple and clear: to offer a service of exceptional made-to-measure shirts, made in France, accessible to all via our website, and offered at a fair price. A handcrafted product backed by professional, attentive and passionate customer service. To realize this vision, we began our adventure hand-in-hand with a Vendée workshop, which remains our main partner to this day. Over the years, we have refined our know-how. We've developed our own patterns and created iconic collars that have become true signatures of the brand.

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A turning point in 2018

Expanding our horizons

For a decade, we have devoted ourselves exclusively to shirting, forging solid relationships with our weavers, workshops and customers. Loyalty, the cornerstone of our business, remains for us a guarantee of quality and longevity. In 2018, building on this expertise and our mastery of measurement, we broadened our horizons. We launched our first collection of jackets and pants, guided by the same philosophy: a rational approach to consumption, where measurement and custom manufacturing are a matter of course.

Thus was born Swann: a made-to-measure or made-to-order men's wardrobe created by workshops selected for their unique know-how.