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Our history

Who we are ?

Swann offers a bespoke or made-to-order men's wardrobe made by workshops selected for their unique expertise. A year-round Heritage collection of timeless garments and a seasonal limited edition collection twice a year.

About

Swann is a men's wardrobe

From shirts cut in France, to pants and pullovers made in Italy. Quality garments for all ages and occasions. Inspired by Ivy style and the charismatic icons of the 60s and 70s, from Jean D'Ormesson and Jack Nicholson to Yves Montand and Lino Ventura.

An elegance that doesn't take itself too seriously, but that is realized in the rules of the art, with each piece cut to order, made-to-measure or to size in Italian or English fabrics. A return to reasoned consumption, no overproduction, no unsold items, no sales, but a fair price throughout the seasons.

Vestiaire Swann sur mesure

Our history

Swann is above all the story of a friendship between two founders, Thibault and Vincent, who have been linked since childhood. Partners since the age of 10, they decided 15 years later to work together to create a brand in their own image: sincere, elegant and designed for those around them. Designed for their families, friends and the customers who come to enrich this circle.

It's also a close-knit team, driven by a shared passion and a deep respect for craftsmanship. We create what we love, what we wear, with the sincere pleasure of sharing this heritage with our customers.

Vincent et Thibault Swann Paris

A neighborhood

La Madeleine

Originally, Swann was named Swann & Oscar, a tribute to two figures of literary elegance and lovers of Paris. These legendary authors had made the Madeleine their favorite neighborhood, a temple of Parisian chic and fine tailoring. Proust resided on boulevard Haussmann, dining regularly at the Ritz, while Oscar Wilde took up residence on boulevard des Capucines, frequenting the Café de Paris opposite the Opéra. It is in this setting steeped in history that our Paris flagship is now located.

Place Madeleine Paris

Our beginnings

La Vendée

When we started out, our ambition was simple and clear: to offer a service of exceptional made-to-measure shirts, made in France, accessible to all through our website, and offered at a fair price. A handcrafted product backed by professional, attentive and passionate customer service. To realize this vision, we began our adventure hand-in-hand with a Vendée workshop, which remains our main partner to this day. Over the years, we have refined our know-how. We've developed our own patterns and created iconic collars that have become true signatures of the brand.

Machine à Coudre Atelier Chemise
traits coupe veste

A shift in 2018

Expanding our horizons

For a decade, we've dedicated ourselves to shirting, forging strong relationships with our weavers, workshops and customers. Loyalty, the cornerstone of our business, remains our guarantee of longevity. In 2018, building on this expertise and our mastery of measurement, we broadened our horizons by launching our first collection of jackets and pants, guided by the same philosophy: a rational approach to consumption where contract manufacturing is a matter of course.

Thus was born Swann: A made-to-measure or made-to-order men's wardrobe created by workshops selected for their unique know-how.