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Clothing : the made-to-measure out of its niche
Apparel: Made-to-measure clothing breaks through. Finding a high quality shirt that’s designed to suit your body type and your personal style is not an easy task, especially when the mass market tends to offer only a restricted selection of low quality products. With this in mind, two young entrepreneurs with backgrounds in finance and consultancy decided to offer an alternative. In September 2007, they created the Swann label which offers a range of made-to-measure shirts that can be personalised by the customer himself. Their niche: custom-made quality at an off-the-peg price. The internet enabled them to reduce some of their costs, and these cost savings were passed directly to customers via the final sales price. The range extends beyond shirts, with an exclusive range of ties and cufflinks.
The young company makes all its products in France or Italy, ensuring high and consistent quality standards. The prices are the same as for off-the-peg shirts, thanks to new tools that mean that a sewing pattern can be created using each customer’s measurements, which means that the brand can offer bespoke shirts from €69. The customer doesn’t even have to visit the store – the shirt is delivered to his home or workplace in less than ten days.
More information on +33 (0)1 44 19 74 96 On the website : www.swannetoscar.com Read the PDF article