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The benefit to create its e-shop
Made-to-measure shirts, with personalisation and home delivery, are very popular with men. But pay attention: selling made-to-measure online demands a site that teaches customers what they need to know. The advisory role is extremely important, which is why we’ve put videos online, detailing how to take measurements, for example, while a thorough description of the various aspects is essential to our business. By choosing to sell online, we can be 20% cheaper than our bricks-and-mortar competitors, due to our low cost base. Similarly, we don’t have the same stock issues to deal with as a physical shop. For this reason, we don’t have sales on our shirts, either, though we do offer private sales events to satisfy our customers in this regard.
Our Paris-based showroom is still required, particularly to provide after-sales service to reassure our customers. I’d advise anyone new to the market to create a basic site with a strong identity that’s easy to use, with a clear system of tabs and codes that can be understood by everyone.
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